Why your site should be secure and Uber’s breach in the news today
Internet hacking and general security online has become a major buzz word in recent years. Various notable hacks have made users question whether it is safe to share their data and financial information online. And this isn’t just limited to smaller businesses, todays news in the Guardian is reporting how Uber attempted to conceal a data theft from their own servers. This is most likely due to failing to implement basic security procedures and resulted in them being extorted for a reported 100k. It boiled down to the a catalogue of amateur hour mistakes including not encrypting the data they stored.
Despite this, very few businesses are taking the necessary steps to protect customers and indeed their business from hacks and theft.
This has lead to Google taking measures of their own to protect users online.
A recent update is now warning users whether or not a site is secure. In the domain window, your site may have a number of key messages, depending on the level of security. It could display ‘secure’ in green, ‘not secure’ or even ‘dangerous’ in bright red. The aim here is to let people know what sites they can trust with their information and which they should avoid.
It’s clear Google are aiming to make online interactions safer for consumers, but this should also definitely be an incentive for business owners to do more and make sure their systems are secure.
What You Should Know About the Google Chrome Update
The latest Google Chrome update went live in October 2017, showing users what websites were and were not secure. They based this on whether or not the website contained a security feature referred to as SSL. Secure Sockets Layer is a typical tech software which should be running on every site today. All data that passes through an SSL is private, and this provides an extra layer of protection against potential hacks.
Sites without SSL are the ones that will be marked with the ‘not secure’ label to warn users to stay away as seen in this image below.
You might notice that this doesn’t display on every page that doesn’t have an SSL. Indeed, only websites with a form that asks for information will have this label. However, thanks to comment boards and other interactive features for users, very few pages online don’t have a form like this somewhere.
How Will It Affect Your Business
In a recent survey, 82 percent of users said they would click off a site with the ‘not sure’ label. You might think that since this update only impacts Chrome the effect won’t be that severe. However, with over half of the share of the market, you’ll definitely feel this kind of change, and it could certainly impact your conversion rate online.
As well as this, there’s the issue with ranking. Google have admitted that SSL will be considered when determining the ranking of a site. So, a site with SSL could ultimately outrank one that doesn’t have it.
As well as this, there is the rather simple issue of trust. It’s hard to deny that a label like this attached to your site will make your site look untrustworthy to new customers and clients. Don’t forget this warning will appear as soon as they click on your site or the page loads. As such, they will see the warning before they ever get a chance to buy from your business or use your service. As such, an issue with cyber security doesn’t need to have occurred for it to impact the success of your site. Some people believe that marketers are currently not recognising the importance of security and this is going to have to change.
The question you should now ask yourself is whether your site has SSL?
Find Out Whether Your Site Is Using SSL
The easiest way to find out if your site has an SSL is to check the domain. If it has HTTPS, it is using an SSL and if it doesn’t, it won’t. Of course, if you’re using Chrome, if your site doesn’t have an SSL you will also see the ‘not secure’ red label we have mentioned several times in the search bar.
If your site does have an SSL, you can take comfort in knowing that your business is protected. As well as this, you can feel reassured knowing that your customers will see that they can trust your site. Of course, if you do not have an SSL, it might be time to shake-up your site and make sure security does become a top priority for your business online. Without this step, you will most likely lose a large portion of your customer base. Even if you don’t experience an embarrassing hack, they will still question whether they should trust their details with your company.
We hope this helps you to discover how to make your site more secure and the importance for businesses operating online today.
If you have a website with Code Creative we can implement SSL for you for free. It is all part of the service!